Debra Mhairi

A Fresh Look for a Talented Pet Portrait Artist

Debra Mhairi is a gifted pet artist whose detailed and expressive illustrations have captured the hearts of animal lovers for years. Having worked with Debra more than five years ago to create her original website, we were delighted to be invited back to lead a full rebrand and rebuild of her online presence.

The goal this time was to refresh both the visual identity and user experience. We started by modernising her brand—introducing a refined, elegant typeface paired with a timeless grey tones and soft green colour palette. The result is a brand that feels more current, yet still warm, personal and one that fits with Debra’s product.

The new website was built in WordPress, giving the client complete control over her content through a simple, intuitive CMS. At the heart of the site is a beautifully presented gallery showcasing her portfolio of pet portraits. Having walked through the gallery and experienced the incredible quality of her work, there is also an invitation for new commissions, inviting the user to let Debra capture their pet in her beautiful, illustrative style.

A further key feature of the site is the WooCommerce-powered online shop. Debra has developed a growing product range that includes greetings cards, fine art prints, and charming tea towels—all adorned with her unique animal illustrations. The new shop makes it easy for visitors to browse, purchase, and enjoy her artwork in a variety of formats.

Ease of navigation was a priority in the redesign. Whether someone is looking to commission a bespoke portrait or simply order a few gifts, the site flows naturally—encouraging discovery and making the user journey seamless.

It was important that the website also supported Debra’s evolving business goals. Her availability for commissions is clearly communicated, and we’ve included space for future updates, news, and additional products as her offering expands.

This project was all about celebrating the artist behind the work, while making sure her creativity and commercial offering were supported by a stylish, functional, and future-ready digital platform.

We’re proud to have played a part in showcasing Debra’s incredible talent to a wider audience—and can’t wait to see what she creates next.