Neon Secure Access
Bold Rebrand
Fully Responsive
WordPress CMS Allowing Client Updates
Colourful Design with Accessibility Compliance
Bespoke Build Ordering System Coming Soon
CRM Integration Coming Soon
- 24th July
- 3 minute read
A Bright Rebrand for a Bold New Chapter
In a sector often dominated by corporate blue and grey, Neon Secure Access felt that it was time to stand out. Their product — a cutting-edge, fully customisable door entry system — deserved a bold new look that reflected their innovation, flexibility and ambition. That’s where we came in.
Tide began by completely reimagining the brand, starting with the name itself: Neon. This was our signal to break with tradition and inject energy, personality, and colour into everything from the logo to the messaging. The existing logo was kept in structure to preserve brand recognition but updated with a vibrant colour palette. We went bold pink, a confident and eye-catching departure that instantly turns heads.
But the transformation went beyond the visuals. One of Neon’s original product documents likened their door entry system to a chameleon — able to adapt to any environment. We saw a huge opportunity in this metaphor. So we made chameleons the central brand characters, featured across digital and print. It wasn’t just a nod to product versatility — it became a visual shorthand for adaptability, innovation, and transformation.
This idea also powered our social campaign. With the new pink background as our visual foundation, we launched a series of teaser posts featuring different chameleons with one simple message: “Change is coming” #weareneon
The campaign built real intrigue, created buzz, and reinforced the brand message — Neon was about to disrupt the market. The website soon followed. Built in WordPress, it gives Neon full control of their content moving forward. We showcased their product range in a clear, structured layout with key specs, usage details and downloads.
For the first time, customers can now order handsets online, both audio and video, using the new WooCommerce-powered shop. This functionality is a real win for contractors and engineers on-site who need to order replacement or extra handsets quickly, without waiting on traditional account processes.
In addition to the site, we completely redesigned all of Neon’s printed collateral. This included business cards, letterheads, datasheets, a holding folder, product catalogue and a new user manual. Every piece was designed to reflect the new brand energy, using clean layouts, sharp typography and that unmistakable pink as a consistent design thread.
Looking ahead, Phase Two of the site is already in the works. We’re currently designing an animated system configurator — an interactive tool that will allow users to drag and drop different system components and build their ideal door entry system in real-time. Once configured, the system will generate a full specification, automatically sent to Neon for quoting. It's smart, visual, and totally user-friendly.
Neon Secure Access now has a brand that truly reflects its name: bright, agile and ahead of the curve. We’re proud to have helped bring that transformation to life — one boldly coloured chameleon at a time.
Approach
1
Understanding the Clients Needs
Through a series of scoping and discovery meetings, we developed a clear brief: create a bold, contemporary website that truly reflected the company name and ambition.
2
Careful Planning
Planning is essential for any build. For Neon, we created a sitemap, user flows, and detailed Figma mockups that captured our bold design vision, providing clear direction for the development phase.
3
Choosing the Right Tech
Neon’s existing site was built in WordPress using the dated and slow WP Bakery editor. We recommended a fresh WordPress build with a full CMS and bespoke customisation, giving the client complete control and flexibility to update content with ease.
4
Lead Tracking and Management
An important part of the extended brief was to integrate the site with a CRM to effectively filter and manage new opportunities. The site needed to be bold in design but also work hard as a lead-generation tool.
5
Data Migration and Link Audit
We carried out a full audit of all existing indexed links to ensure nothing was lost in the transition, while efficiently migrating all essential legacy data for a seamless handover.
6
Testing & Optimisation
Before launch, we worked closely with the client to conduct rigorous testing, ensuring the site was fully optimised across all platforms and met high performance standards. We also provided comprehensive training so the team could confidently use the new CMS.
Challenges
Sticking to the Plan
The Neon Door Entry System is both simple and fully customisable. The challenge was effectively communicating its unique versatility and ease of configuration, as there’s nothing else quite like it on the market.
Bright Colours and Accessibility
Creating a bold, vibrant design while maintaining full accessibility compliance was a delicate balance, ensuring the site looked vibrant without compromising usability.
Hosting Solution
We provided full hosting for the Neon website, delivering a WordPress-optimised, scalable solution with ample capacity to meet their growing needs.
"Working with Tide has been a real game-changer for me and my business. They have organised all my marketing quickly and easily with results straight away! I have also enjoyed revamping my business image with Dan & Vix and am very much looking forward to my new website and marketing materials working for us in the new chapter for our business. Their creative style and knowledge have really opened up a new way of thinking and looking at my business."
Jenny Freeman
Director, Neon Secure Access